KitchenAid - Espresso Machine Collection Launch
KitchenAid launched a new coffee machine collection in 2021.
With the rest of the KitchenAid team from Emakina, we created the UX/UI for the landing pages (pre-purchase, post-purchase), product pages, and other materials for the launch.
I was in charge of the UI, the look and feel of the various pages, using the existing widgets, and creating and selecting visuals. I also made the landing page video.
©Emakina ©KitchenAid
The Landing page - a scrolling immersive experience
The design was of course responsive, and adapted for mobile as seen below.
The launch of three products (Uk / De-AT) - Product pages
The Espresso Machine collection consists of a Coffee Machine, a Coffee Machine - Artisan, and a Burr Grinder. We made a landing page for the launch, and a product page for each product. We then created a post-purchase landing page, to show all the possibilities the collection offers, with advantages, recipes, etc.
The product pages follow the same modular structure throughout the website, which you can visit here, such as the “what’s in the box” feature, advantages and what you can do with the product. We adapted the widget to add a coffee related lexique, or some coffee facts.
